BRAND REPOSITIONING

Zywave is an insurtech powerhouse. After acquiring eight companies in three years their product offerings, customers and target audiences evolved significantly. When brand repositioning became imperative I partnered with their in-house marketing team to refresh the brand look and feel and reframe messaging to reflect the world-class company they’ve become.

Three branded posters arranged side by side. Posters have navy blue backgrounds with one large gradient colored squiggle and left aligned text. Headline text is white and the font is Bree bold, body paragraph text is white Segoe UI font.

Zywave advertising concepts

Select pages from Zywave Brand Guidelines

‘Before and after’ branded LinkedIn post templates