DESIGN SYSTEM + REWARDS PROGRAM BRANDING

Chin Chin® is an iconic restaurant brand serving modern Asian cuisine in Los Angeles and Las Vegas. I created a design system of reusable components to replicate marketing materials quickly and create visual consistency across customer touch points.

Poster or flyer

Direct mail postcards

Trifold takeout menu (exterior)

Business card

Gift card and complimentary voucher card

Retractable banners stands: ‘Support Local’ campaign, catering, and breakfast buffet which is exclusive to their Las Vegas location inside of the NYNY Casino.

Assorted hat designs to fit different people and their styles.

T-shirt designs (re-created original script logo)

REWARDS PROGRAM NAME + IDENTITY

In celebration of their 40 year anniversary, Chin Chin thanked their customers by launching a loyalty program. I pitched the name “Red Envelope Rewards.”

 In Chinese culture, at Lunar New Year, it’s tradition to give the gift of a bright, beautiful red envelope filled with money to symbolize good wishes for the new year ahead. The color red symbolizes good luck and prosperity in East Asian cultures. For Chin Chin, it symbolizes good fortune for being a loyal customer and is a way to make our rewards program unique, memorable and fun.  

Video for in-store TV displays