BRAND IDENTITY

Koji's Leash Pack is a one-of-a-kind utilitarian pouch that hangs from a leash. Comparable products attach to either the human or the dog. With Koji’s, neither of you have to carry the poo. I worked with the company founder to create a brand identity that could compete in big box stores like Petco and PetSmart.

Koji’s Leash Pack stacked logo

Left-aligned logo, two-color

Color Palette

Left-aligned logo, white

Pattern looks like confetti with solid light blue background and randomly placed turquoise rectangles in foreground.

Confetti patterns in blue, yellow and salmon

Pattern looks like confetti with solid yellow background and randomly placed salmon-colored rectangles in foreground.
Pattern looks like confetti with salmon-colored background and randomly placed red rectangles in foreground.

PRODUCT PACKAGING

We created an eco-friendly and cost effective way to display the product in retail stores. With this being a first-of-its-kind in the market, we explored hang tags that emphasize the product functionality as well as the brand name.

Product packaging mockups