BRAND IDENTITY
Braden Drake is the not-average attorney who started Not Average Law: a law firm, tax firm, and bookkeeping agency. He is charismatic, a little sassy, and helps creative small business owners avoid hate mail from the IRS. He needed branding that was unlike any other [boring] law firm.
One-color logo system
Multi-color logo system
Four-color personified characters
Early exploration, prominent orange
Early exploration, prominent blue and green
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