Global Automotive Wholesaler

This Fortune 750 company is parent to over 20 brands that provide various products and services across the wholesale used vehicle industry. As they acquired brands over the years, their communications became disparate and their brand architecture became a "logo soup." After understanding their offerings, interviewing stakeholders and customers and analyzing the competitive landscape it was time to conceptualize a connected and compelling brand story.

 
grace-johnson-design_automotive_marketplaces.png
grace-johnson-design_automotive_loyalty.png
grace-johnson-design_automotive_venues.png
 

VISUAL TONE AND VOICE

We married color, photography, textures and words to create mood boards and capture the essence of the brand. After establishing the brand colors and creating a new logo, we wanted to ensure brand consistency by building guidelines for the communications team.

 
grace-johnson-design_automotive_brand-guidelines@2x.png

VIEW MORE WORK