Global Automotive Wholesaler
Although this Fortune 750 company shall not be named, it is parent to over 20 brands that provide various products and services across the wholesale used vehicle industry. As they acquired companies, over time their communications became disparate and their brand architecture became a "logo soup." After understanding their offerings, interviewing customers, meeting with stakeholders and analyzing the competitive landscape, it was time to conceptualize an integrated and compelling brand story.
Visual Tone and Voice
We created mood boards to capture the authenticity, energy and grit of the brand. After establishing the brand colors and creating a new logo, we wanted to ensure consistency by building guidelines for the communications team.